Pepper - Creative thinking. Strategic results.

• Data optimization (data purchase, data enrichment, data quality optimization, tool and data consolidation)
• Data generation (data capture strategy and implementation, market research including surveys)
• Data analysis and segmentation
• CRM tool research, evaluation and requirements

• New technology
• Innovative media
• Outstanding creatives
• Unusual mechanics

• Social media monitoring
• Social media marketing
• Social media effectiveness measurement
• Social CRM

• 24 hour worldwide support
• Central vs. local campaign marketing and communications approaches
• Marketing in- vs. outsourcing
• Localization (including tool support)
• Cost optimization
• Template creation and template-based marketing automation and optimization

• Marketing ROI
• Budget cutting and allocation models
• Touchpoints/channel allocation

• Shareplan communication
• Incentive development
• Internal campaigns

• Market potential analysis
• Market trends evaluation
• Competitor auditing
• Competitor benchmarking

CRM Consulting in the areas of:

• Strategic CRM
• Analytical CRM
• Operational CRM
• Communicative CRM

• Qualitative research (focus groups, expert interviews)
• Quantitative research (online, offline, telephone)
• Social media monitoring

• Lead nurturing (including social media) models
• Sales enablement/tools/training
• Sales process optimization
• Sales spin (telemarketing, events in a box)

• Directly (sales enablement, training)
• Indirectly (partner campaigns, co-marketing programs including tool setup, channel CRM)

• Lead generation
• Demand generation
• Lead nurturing
• Attack campaigns
• Fan communities
• Email marketing, DM

• Cross- and up-selling programs, anti-churn programs and campaigns, reactivation programs and campaigns, loyalty programs (waiting programs, bonus programs)
• Lifecycle strategy and management (persona concepts, email marketing)
• Reference marketing
• Next-best offer models and systems, CRM strategies

• Positioning
• Brand architecture
• Awareness generation
• Launch activities
• Branding/corporate identity
• Geo-marketing

• Qualitative research (focus groups, expert interviews) and quantitative research (ABC test)
• Eye tracking

• Marketing process optimization (audit, reorganization)
• Marketing automation
• Central vs. local marketing and communications approaches
• Marketing in- vs. outsourcing
• Change management